Swiping up on endless new arrivals, dropping a cart full of sparkly must-haves, smiling at that dopamine hit from a designer logo—being a “shopaholic” feels fun, maybe even a little glamorous. Fashion and pop culture have turned over shopping into a punchline or a badge, with binge-buying framed as self-care, rebellion or even creative expression. But behind the chic bags and bubbling excitement, a real question emerges: when does the spree stop being harmless and start to signal something deeper? When the Shopaholic Turns into a Serious Disorder.