Facebook monetization is a serious opportunity for creators and businesses in 2025. Whether you’re sharing short videos, going live, or running a popular Group, Facebook’s payout programs can turn engagement into real income. But before you count on those earnings, you need to meet the Facebook monetization requirements. This guide covers the updated eligibility criteria, common questions, and helpful best practices for staying qualified and making the most of your Facebook presence.
- Core Facebook Monetization Requirements in 2025
- Facebook Monetization Requirements and Compliance Standards
- Best Practices for Securing and Sustaining Facebook Monetization
- Facebook Monetizing in 2025 means following rules, hitting benchmarks, and adapting fast.
Core Facebook Monetization Requirements in 2025
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Facebook’s monetization requirements in 2025 combine familiar rules from the past with a few new wrinkles. The foundation remains the same: Creators and businesses need a sizable, engaged audience, the right content formats, and full compliance with the platform’s monetization and community standards.
The basics include:
- A Page or professional profile in good standing
- Reaching follower and engagement thresholds
- Publishing eligible public content (such as videos or Reels)
- Following all monetization, content, and community guidelines
- Account age of at least 90 days
For a closer look at eligibility checks and maintaining your standing, Facebook’s own monetization eligibility resource is a reliable reference.
Minimum Follower and Engagement Benchmarks
To unlock in-stream ads, bonuses, or Stars, your profile or Page needs:
- At least 10,000 followers
- Either 600,000 one-minute views on videos (within the past 60 days) for in-stream ad eligibility
- Or, for some features, just 30,000 one-minute views on 3-minute videos (specific thresholds can vary by tool)
- At least 5 active videos, either on-demand or live (not deleted or restricted)
- Account must be public and in good standing
Monetization programs like Stars and Subscriptions often have lower requirements but still demand a robust, active audience. Sometimes, Facebook tests new requirements depending on region or feature, so keep an eye out for notifications inside your dashboard.
Eligible Content Formats and Recent Changes
Not all content is monetizable. In 2025, eligible formats continue to grow:
- Videos (on-demand, live, and crossposted)
- Reels, Stories, and Groups (Stories were formally monetized in 2025 per this guide)
- Photos and text posts (with the ongoing rollout of Content Monetization in beta)
Meta is now rolling all monetization programs, from video ads to bonuses, into a unified Content Monetization experience. This means creators and publishers can access payouts across different content formats from a single dashboard, as seen in the announcement of Facebook Content Monetization. If you haven’t switched to the new system, you may be missing out on future monetization opportunities.
Use Facebook in Professional Mode
Professional mode takes your personal Facebook profile to the next level. When you turn on professional mode, you unlock:
- A Professional Dashboard for tracking insights and monetization status
- Expanded discovery and audience growth features
- The ability for unlimited followers (not just friends)
- Access to select monetization features (if eligible in your region)
Professional mode is a free toggle for creators serious about being found and paid. Adding a profile category makes you more discoverable (think of it like a shop sign on a busy street).
Can I Have More Than One Professional Profile?
You can have multiple professional profiles, but Facebook expects each to represent a distinct identity or presence. Make sure you’re not duplicating your content or spamming, as that’s a quick path to demonetization. Most successful creators focus on growing a single main profile for clarity and trust with their audience.
Country, Page, and Account Eligibility
Not every country is eligible for Facebook monetization features. You must:
- Reside in a country where monetization tools are available
- Operate a Page or professional profile that’s at least 90 days old
- Complete the admin and payment setup steps
- Hold full control (admin rights) with up-to-date, verified info
Failing to meet any of these criteria means your payout will be delayed or denied.
Facebook Monetization Requirements and Compliance Standards
A big audience and great numbers aren’t enough without policy compliance. Facebook has two main sets of rules: Partner Monetization Policies and the Content Monetization Policies. Both aim to keep monetization safe and suitable for advertisers.
Content and Community Standards
These are the most common pitfalls:
- Sharing misleading or false content
- Posting hate speech, violence, or threats
- Uploading copyrighted music or video without permission
- Spamming, manipulating engagement, or using fake accounts
- Hosting or boosting political or religious extremism
Violating community standards can mean loss of monetization, removal of content, or even a permanent ban.
Transparency, Payment, and Local Law Compliance
Facebook requires:
- A valid payment method and completed tax info
- Clearly listed admin and business details
- Proof of local law compliance based on your region
- At least $25 USD earned before payout
Skipping these steps often causes payment holds and eligibility problems nobody wants.
Best Practices for Securing and Sustaining Facebook Monetization
Here’s where engagement, creativity, and consistency matter. These tips help you stay eligible and profitable:
- Grow organically: Post quality content and reply to comments. Genuine engagement beats paid “likes.”
- Stick to approved topics: Avoid violations and keep your reputation strong.
- Use analytics: Study what drives your most engaged views and make more of it.
- Diversify your revenue streams: Run live events, partner with brands, offer memberships or shop integrations.
- Stay current: Watch for updates on Facebook’s Content Monetization Policies.
Facebook Monetizing in 2025 means following rules, hitting benchmarks, and adapting fast.
Monetizing on Facebook in 2025 means following rules, hitting benchmarks, and adapting fast. Consistent compliance keeps your income flowing, and steady engagement with your followers opens new choices for growth. The more you treat your profile or Page like a business, the more rewarding Facebook can be—both for your audience and your bank account. Stay ahead of new policies, post content people love, and keep evolving your approach for long-term success.
